Kiyana Wraps collaborated with Vlisco to raise awareness of their new collection and offer a special promotion running in their London store. The Christmas Activation takes place this month; a week long promotion (9th to 17th December) offering money off vouchers for
Vlisco fabrics in 5 participating retailers in the Brick Lane market.
To amplify the promotion, models were strategically positioned in the high footfall area of the Market on Sunday 10th December distributing information about the promotion & vouchers.
Our Creative Director Madeleine Laini dressed up the models with Vlisco scarves, and styled elaborate headwraps designed with the latest Vlisco fabrics. The models intermittently posed as human statues to provide picture opportunities for the campaign.
Look out for the #Vliscolondon hashtag which will be posted online.